How to remove an Avvo review
Legal directory profiles rank strongly for attorney names, which raises the stakes on a single review.
Report the review to Avvo citing a specific guideline breach: it was not from a client, it concerns a different attorney, it contains profanity or a personal attack, or it was posted by someone with a conflict of interest such as an opposing party. Avvo does not remove reviews for being critical of the outcome or the fees.
Why directory reviews punch above their weight
Legal directories tend to rank prominently for attorney names because they are large, well-linked, structured sites focused precisely on that query.
That means a single review on a directory profile is often visible on page one for your name in a way that the same review on a general platform would not be. The profile is also frequently the first result a referred prospect sees.
A directory profile can outrank your own firm site for your own name.
Opposing parties are the common case
Reviews from someone on the other side of a matter are frequent in legal practice and are usually removable as a conflict of interest, because they were never your client.
Document it for the platform: the matter, the role, the fact that no attorney-client relationship existed. Do so without disclosing confidential information about your actual client, which is the balance to strike.
Claim and complete the profile
An unclaimed or thin directory profile ranks on the strength of the domain and is populated with whatever the site holds, which may be stale or wrong.
Claiming it, completing it and keeping it current is free, improves what appears for your name, and gives you standing when you need to report something. It also helps with entity accuracy in AI answers, as covered in why AI says something wrong about your business.
Common questions
Can I remove my Avvo profile?
Profiles are generally created from public licensing data and are not removed on request. Claiming and correcting is the practical option.
Does responding help?
A compliant response helps prospective clients, subject to the confidentiality limits in attorney ethics responding to client reviews.
What about the rating score?
Directory scores are often algorithmic and based on profile completeness and activity, so completing the profile can move it.
Find out if it can come down.
The scan is free and confidential. You get a viability answer on each item, a fixed price, and a timeline. Anything accepted and still published at 14 days is refunded in full.
Run a free scanMore on law firms and attorneys
Working through this for a business? See Reputation management for attorneys.