Journal

Physicians and practices

Elective and aesthetic patients decide on page one. What that costs a practice, and which findings actually move consultations.

Service page: Reputation management for physicians

A calm treatment room with soft light
Physicians and practices
Reputation for aesthetic and elective practices
The highest-stakes category in healthcare reputation, because the entire decision happens before contact.
Claire Bettencourt · 20 March 2026
 A stethoscope resting on a plain surface
Physicians and practices
Removing a malpractice article about a physician
The article may be immovable while the copies are not, and the copies are usually what ranks.
Priya Raghunathan · 24 February 2026
 A row of identical white cups on a shelf
Physicians and practices
How many reviews does a practice actually need?
Enough that any single one stops mattering, and recent enough that the profile reads as live.
Claire Bettencourt · 29 January 2026
 An empty appointment book on a desk
Physicians and practices
What negative reviews actually cost a practice
The damage is rarely where practices look for it, and the fix is usually not removal.
Claire Bettencourt · 6 January 2026
 A closed medical file on a desk
Physicians and practices
HIPAA and responding to patient reviews
The single most expensive mistake a practice can make online, and the four sentences that avoid it.
Claire Bettencourt · 12 December 2025
 An empty consultation room with a window
Physicians and practices
How to remove a patient review
Narrow grounds, a confidentiality trap, and one thing practices consistently get backwards.
Claire Bettencourt · 18 November 2025