Journal

Crisis and corporate

The first 48 hours, what to say, what to never say, and how a response becomes the story.

Service page: Crisis reputation management

A single sheet of paper pinned to a board
Crisis and corporate
A crisis communication plan that fits on one page
Long plans are not read at 11pm. Here is the version people actually use.
Tomas Lindgren · 1 August 2026
 A wave receding on a flat beach
Crisis and corporate
How long a news cycle actually lasts
Attention fades in days. The search results do not, and that gap is where the real work sits.
Priya Raghunathan · 10 July 2026
 An empty staff break room
Crisis and corporate
When an employee video goes viral
Two problems at once: the incident, and the employment decision everyone is now watching.
Claire Bettencourt · 19 June 2026
 A closed door with light beneath it
Crisis and corporate
Should you respond publicly at all?
A framework for the decision that determines whether an item stays small.
Daniel Osei · 28 May 2026
 A blank notepad and pen on a table
Crisis and corporate
What to say when a story breaks
A holding statement that buys time without conceding anything, and the phrases that create the next headline.
Tomas Lindgren · 8 May 2026
 An empty office at night with one light on
Crisis and corporate
The first 48 hours of a reputation crisis
What to do in order, and the three things that turn a bad day into a bad year.
Tomas Lindgren · 18 April 2026